Profit per campaign. Not ROAS theater.
ROAS tells you revenue over spend. It does not tell you if you made money. Wevion factors in COGS, shipping, payment fees, and tax to show real margin per campaign and per SKU. The number that actually decides whether to scale or kill.
Real margin, not revenue over spend.
ROAS is revenue divided by spend, and it hides the truth. A 3x ROAS campaign can lose money once you account for product cost, shipping, and fees. Wevion subtracts COGS, shipping, payment fees, and tax to show actual profit per campaign. Finally, the number that says whether you are making money, not just moving revenue.
Profit down to the SKU.
Plug in cost of goods, shipping, and fee structure per product, and Wevion calculates margin at the SKU level. See which products carry healthy margin and which look great on ROAS but bleed once true costs land. Allocate budget to what is actually profitable, not what just looks profitable.
Decisions on profit, not vanity metrics.
Scale the campaigns that print money and kill the ones quietly losing it, even if their ROAS looks fine. With true margin per campaign and per SKU in front of you, scaling decisions stop being guesses dressed up as ROAS optimization and start being grounded in actual profit.
Key advantages
Profit, not ROAS
COGS, shipping, payment fees, and tax are subtracted from revenue to show real margin per campaign. The number that tells you if you actually made money, not just moved it.
Margin down to the SKU
Plug in cost and fee structure per product and see profit at the SKU level. Spot the products that look great on ROAS but bleed once true costs are factored in.
Scale on what is profitable
Allocate budget to campaigns and products that net real profit, not the ones that just post a high ROAS. Scaling decisions grounded in margin, not vanity metrics.
How Daniela scales on profit, not ROAS
Daniela runs paid social for a DTC skincare brand. Two campaigns both showed a 3.2x ROAS, and on revenue alone they looked identical. Before Wevion, she would have scaled both. With Profitability Analytics, she saw the truth: one campaign sold high-margin serums and netted real profit, the other pushed a low-margin bundle that lost money after COGS, shipping, and fees. She scaled the profitable one, killed the other, and her actual margin climbed even though blended ROAS barely moved.
What changes in practice
Scaling on ROAS that hides losses
Read ROAS in Ads Manager, see 3x, and scale. But ROAS ignores product cost, shipping, and fees, so a campaign that looks profitable can quietly lose money on every order while you pour more budget into it.
Scaling on profit you can see
Wevion subtracts COGS, shipping, fees, and tax to show real margin per campaign and per SKU. You scale what actually nets profit and kill what loses it, even when its ROAS looks fine. The decision is grounded in margin, not revenue.
Real margin
profit per campaign and per SKU with COGS, shipping, fees, and tax factored in, not ROAS theater