For DTC Brands

Profit per campaign. Not ROAS theater.

Connect Shopify and execute on Meta, Google, TikTok, Taboola and Snapchat from a single layer. Wavo executes. You scale on real margin.

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The Challenge

Sound familiar?

These are the problems DTC brands deal with every day.

ROAS says one thing, your P&L says another

Meta reports 4x ROAS, but after COGS, shipping, payment processing, and fees you're at 1.5x. You can't tell which SKU or audience actually makes money.

Five platforms, five dashboards

Meta, Google, TikTok, Taboola, Snapchat: each in its own tab, each with its own numbers. Comparing channels means exporting and stitching spreadsheets.

Optimization is reactive, not proactive

You spot underperformers too late and adjust budgets after the damage is done. No one is watching your campaigns at 3 AM when CPAs spike.

The Solution

The DTC scaling engine

Profitability analytics on real margin, cross-channel comparison across all 5 platforms, and Wavo executing optimizations across them, connected to Shopify and WooCommerce from day one.

Profitability Analytics

COGS, shipping, payment fees, and tax folded into real margin per campaign and per SKU. Profit, not ROAS theater.

Cross-Channel Analytics

Five platforms, one dashboard, comparable metrics side by side. See channel mix, top campaigns, and where to move budget.

Wavo Execution

Wavo, the agentic AI copilot, executes across Meta, Google, TikTok, Taboola, and Snapchat. It doesn't suggest, it acts, with your approval.

Shopify & WooCommerce Native

Connect your store directly. Catalog campaigns, conversion data, and margin all flow into one operating system.

The impact on your workflow

Real margin

profit per campaign and per SKU

5 platforms

one dashboard, comparable metrics

Wavo executes

optimizations across every channel

Shopify native

store and ad data in one place

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