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Building Now
9 features
UTM Builder & Templates
Reusable UTM templates with dynamic variables: `utmsource=meta&utmcampaign={{campaignname}}&utmcontent={{ad_id}}`. Automatically applied to new ads. Ensures account-wide UTM consistency. Impact: Consistent UTMs -> accurate tracking -> better Keitaro matching -> more accurate ROAS.
Scheduled Performance Email Digest
Automated performance digest email: daily, weekly, or monthly. Includes key metrics, top/bottom performers, and active alerts. Template is configurable on a per-account basis. Impact: Users receive value without opening the app. Increases passive retention and reduces churn.
Post ID Preservation (Social Proof)
When duplicating an ad, maintain original likes, comments, and shares by copying the post_id. Social proof remains intact, even when duplicating across different accounts. Impact: An ad with 5000 likes performs much better than an identical one with 0 likes.
Rules on Real Tracker Metrics
Create automation rules based on REAL tracker metrics: real ROAS, real CPA, real revenue, real conversions. No longer just Meta estimates. Example: "Pause if real ROAS < 1 for 3 days". Impact: Rules based on real data change everything.
Creative Performance Gallery
Dedicated grid view for all creatives with thumbnails, overlay metrics (spend, CTR, CPA, ROAS), and filters for account/campaign/format/period. Sortable by any metric. Impact: Media buyers want to see all creatives at a glance, not navigate campaign by campaign.
Creative Fatigue Detection & Alerts
Automatically detect when a creative shows signs of fatigue: declining CTR for 3+ days, increasing frequency, rising CPA. A "Fatigued" badge is displayed in reports + alerts are sent via Telegram/email. Impact: Creative fatigue is the #1 performance killer.
Up Next
94 features
Multi-Currency Portfolio Manager
Manage advertising budgets across platforms and currencies in a unified portfolio view.
Wevion Shield — UTM Validation
Automatic scan of all active ads for missing, malformed, or inconsistent UTMs. Get alerted before budget is spent on ads with broken tracking. Configurable validation templates per team. Impact: Broken UTMs = unusable tracking data. Keitaro cannot match conversions if UTMs are incorrect.
Google Analytics 4 Integration
Connect GA4 properties. Import website analytics data alongside ad platform data. Attribution comparison: platform-reported vs GA4-reported conversions.
CRM Integration Hub (HubSpot, Salesforce, Pipedrive)
Native CRM integrations for closed-loop reporting. Sync leads/conversions from CRM back to ad platforms.
Multi-Platform Spend Anomaly Detection
Extend spend anomaly detection across all platforms.
Programmatic DSP Connector (DV360, The Trade Desk)
Connect programmatic DSPs: Google DV360 and The Trade Desk. Import campaign performance data for programmatic display, video, CTV, and audio advertising.
On the Radar
35 features
Notification Quiet Hours and Scheduling
Allow users to set quiet hours when non-critical notifications are suppressed and batched for delivery later. Support per-day schedules and override options for truly urgent alerts.Getting pinged at 2 AM about a minor CPA fluctuation is not helpful.
In-App Notification Center with Filtering
Build a centralized notification center within the app that aggregates all alerts, mentions, approval requests, and system messages. Support filtering by type, priority, and read/unread status with batch actions.Notifications currently arrive through multiple channels without a central hub.
SMS Alerts for Critical Campaign Events
Send SMS notifications for truly critical events — account spending anomalies, campaigns stopped unexpectedly, payment failures, or severe performance degradation. Keep SMS reserved for high-priority items only.Slack and email can be missed during off-hours.
Weekly Performance Digest Email
Send a beautifully formatted weekly digest email summarizing key metrics, top and bottom performing campaigns, notable changes, and recommended actions. Support per-account digests for agency managers.Not everyone logs into the platform daily.
Customizable Alert Threshold Profiles
Let users create named alert profiles with different sensitivity levels — 'aggressive' for high-spend campaigns that trigger on small changes, 'relaxed' for stable campaigns that only alert on major shifts.
Custom Plugin and Extension Framework
Create an extension framework that allows developers to build custom plugins — additional report types, new rule conditions, custom metric calculations, or UI widgets. Support a plugin marketplace for sharing.No platform can build every feature every user needs.
Recently Shipped
56 features
Marketing Tracking & Privacy Compliance
Cookie consent enforcement, HubSpot deduplication, Sentry PII filtering, and Google Ads conversion cleanup. Ensures tracking accuracy while respecting user privacy choices.
Ad Relaunch (Kill & Clone)
Relaunch underperforming ads: automatically duplicates the ad (detects multilanguage) and deletes the original. Resets learning phase and social proof for a fresh start.
Bulk Actions — Pause, Activate, Archive, Duplicate
Select multiple campaigns, adsets, or ads and apply bulk actions: pause, activate, archive, duplicate, or export. Multi-select with toolbar actions across any DataTable view.
Pre-Built Rule Templates Library
10+ ready-to-use rule templates: "Stop if ROAS < 1 for 3 days", "Scale +20% if ROAS > 3", "Pause if no conversions after $100 spent". Activate with one click, customizable. Impact: Reduces time-to-value from 30 minutes for rule creation to 2 minutes for template activation.
One-Click CSV Export
"Export CSV" button in every platform DataTable. Exports visible columns with current filters applied. No setup required. Impact: Table stakes. Every ads management tool has it. Media buyers must be able to extract data without workarounds.
SQS Worker Throughput Optimization
Increased sync queue throughput with maxInFlight 50 and tuned per-worker concurrency limits. Faster campaign syncs and bulk operations across all 5 dedicated queues.
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