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Building Now
9 features
Scheduled Performance Email Digest
Automated performance digest email: daily, weekly, or monthly. Key metrics, top/bottom performers, active alerts. Account-level configurable template. Impact: Users receive value without opening the app. Increases passive retention and reduces churn. Standard feature across competitors.
UTM Builder & Templates
Reusable UTM templates with dynamic variables: utm_source=meta&utm_campaign={{campaign_name}}&utm_content={{ad_id}}. Automatically applied to new ads. Ensures consistent UTMs across the account. Impact: Consistent UTMs drive accurate tracking, improved Keitaro matching, and precise real ROAS.…
Post ID Preservation (Social Proof)
When duplicating an ad, original likes, comments, and shares are preserved by copying the post_id. Social proof remains intact even when duplicating across different accounts. Impact: An ad with 5000 likes performs significantly better than an identical one with 0 likes. AdsUploader sells this…
Rules on Real Tracker Metrics
Build automation rules based on real metrics from the tracker: real ROAS, real CPA, real revenue, real conversions. No longer solely rely on Meta estimates. Example: "Pause if real ROAS < 1 for 3 days." **Impact:** Real data-driven rules transform campaign management. Prevent pausing profitable…
Creative Performance Gallery
Vista a griglia dedicata per tutte le creative con thumbnail, metriche overlay (spend, CTR, CPA, ROAS), filtri per account/campagna/formato/periodo. Ordinamento per qualsiasi metrica. Impatto: I media buyer vogliono vedere TUTTE le creative in un colpo d'occhio, non navigare campagna per campagna.…
Creative Fatigue Detection & Alerts
Automatic detection when a creative shows signs of fatigue: declining CTR for 3+ days, increasing frequency, rising CPA. "Fatigued" badge visible in reports + alerts via Telegram/email. Impact: Creative fatigue is the #1 performance killer. Detect it automatically instead of discovering it after…
Up Next
94 features
Multi-Currency Portfolio Manager
Manage advertising budgets across platforms and currencies in a unified portfolio view. Automatic FX conversion, hedge tracking, and spend reconciliation against invoices across 7+ platforms. Features:
Google Analytics 4 Integration
Connect GA4 properties. Import website analytics data alongside ad platform data. Attribution comparison: platform-reported vs GA4-reported conversions. Funnel analysis from ad click to conversion. Features:
CRM Integration Hub (HubSpot, Salesforce, Pipedrive)
Native CRM integrations for closed-loop reporting. Sync leads/conversions from CRM back to ad platforms. Match ad click → lead → opportunity → closed deal across all platforms. Features:
Multi-Platform Spend Anomaly Detection
Extend spend anomaly detection across all platforms. Detect cross-platform anomalies: sudden CPM spikes on Meta correlating with increased competition from Google advertisers in the same vertical. Features:
Programmatic DSP Connector (DV360, The Trade Desk)
Connect programmatic DSPs: Google DV360 and The Trade Desk. Import campaign performance data for programmatic display, video, CTV, and audio advertising. Unified reporting across programmatic + social + search + native. Impact: Enterprise agencies running programmatic alongside social/search need…
Amazon Ads Integration — Phase 1 (Read-Only)
Connect Amazon Advertising accounts. Import Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns. E-commerce performance: ACOS, ROAS, total sales, attributed sales. Key notes:
On the Radar
35 features
Notification Quiet Hours and Scheduling
Allow users to set quiet hours when non-critical notifications are suppressed and batched for delivery later. Support per-day schedules and override options for truly urgent alerts.Getting pinged at 2 AM about a minor CPA fluctuation is not helpful. Quiet hours with smart batching would respect…
In-App Notification Center with Filtering
Build a centralized notification center within the app that aggregates all alerts, mentions, approval requests, and system messages. Support filtering by type, priority, and read/unread status with batch actions.Notifications currently arrive through multiple channels without a central hub. A…
SMS Alerts for Critical Campaign Events
Send SMS notifications for truly critical events — account spending anomalies, campaigns stopped unexpectedly, payment failures, or severe performance degradation. Keep SMS reserved for high-priority items only.Slack and email can be missed during off-hours. For genuinely critical issues like an…
Weekly Performance Digest Email
Send a beautifully formatted weekly digest email summarizing key metrics, top and bottom performing campaigns, notable changes, and recommended actions. Support per-account digests for agency managers.Not everyone logs into the platform daily. A well-crafted weekly digest keeps stakeholders…
Customizable Alert Threshold Profiles
Let users create named alert profiles with different sensitivity levels — 'aggressive' for high-spend campaigns that trigger on small changes, 'relaxed' for stable campaigns that only alert on major shifts. Assign profiles to campaigns or accounts.One-size-fits-all alert thresholds mean either too…
Custom Plugin and Extension Framework
Create an extension framework that allows developers to build custom plugins — additional report types, new rule conditions, custom metric calculations, or UI widgets. Support a plugin marketplace for sharing.No platform can build every feature every user needs. An extension framework would let the…
Recently Shipped
56 features
Pre-Built Rule Templates Library
10+ pre-built rule templates: "Stop if ROAS < 1 for 3 days," "Scale +20% if ROAS > 3," "Pause if no conversion after $100 spent." Single-click activation, customizable. Impact: Time-to-value reduced from "30 minutes to understand rules" to "2 minutes to activate one." Accelerated onboarding for new…
One-Click CSV Export
Pulsante "Export CSV" in ogni DataTable della piattaforma. Esporta le colonne visibili con i filtri correnti applicati. Nessun setup richiesto. Impatto: Table stakes. Ogni tool di ads management lo ha. I media buyer devono poter estrarre dati senza workaround.
Marketing Tracking & Privacy Compliance
Cookie consent enforcement, HubSpot deduplication, Sentry PII filtering, and Google Ads conversion cleanup. Ensures tracking accuracy while respecting user privacy choices.
SQS Worker Throughput Optimization
Increased sync queue throughput with maxInFlight 50 and tuned per-worker concurrency limits. Faster campaign syncs and bulk operations across all 5 dedicated queues.
Rules Engine Circuit Breaker
Automated protection for the rules engine: auto-pause rules with high error rates to prevent runaway automation. Configurable reset period allows rules to recover after the underlying issue is fixed.
Existing Post Reuse in Campaign Creator
Browse and select existing page posts when creating ads, preserving social proof (likes, comments, shares). Browse-only mode with page selection requirement for safety.
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