Rules that compare platforms, not just within them.
The only rules engine that compares one platform against another and moves budget by performance, automatically. If Google ROAS trails Meta for 7 days, shift the spend. Conditions on real metrics, actions that execute across Meta, Google, TikTok, Taboola, and Snapchat.
If CPA > $20 for 3 days, pause. Done.
Build rules with plain conditions: pick your metric (CPA, ROAS, CTR, spend, profit margin, 20+ metrics available), set your operator and threshold, choose your time range. Combine conditions with AND/OR logic. Apply to campaigns, adsets, or individual ads. Filter by name pattern or status. Start from one of our pre-built templates or build from scratch.
Scale budgets automatically. Without the risk.
Rules don't just pause. They scale. Increase budget by 20% when ROAS exceeds your target. Decrease when CPA spikes. Budget change limits prevent runaway spending (max % per execution, daily cap). Cooldown periods (default: 6 hours) ensure rules don't fire back-to-back. Max executions per day (default: 3) keep things controlled.
Move budget where it performs.
Most rules engines only act within a single platform. Cross-Platform Rules compare across them. Set a rule like: if Google ROAS trails Meta by 20% for 7 days, shift 30% of Google budget to Meta. Wevion evaluates the comparison every sync cycle and reallocates spend toward whatever is actually working, across all five platforms.
Key advantages
Rules you can trust
Every condition is evaluated against real synced data. Set safeguards, cooldown periods, and spend thresholds so rules execute only when the logic is sound, never on a data spike.
Compare across platforms
Unlike single-platform rules, Cross-Platform Rules weigh Meta against Google against TikTok and shift budget toward whatever is performing, automatically, every sync cycle.
Conditions on any metric
CPA, ROAS, CTR, spend, profit: build multi-condition rules that combine metrics with AND/OR logic. The rule builder covers every scenario your campaigns throw at you.
How Omar sleeps while his rules work
Omar manages campaigns across 15 ad accounts for multiple affiliate offers. He can't check every campaign every hour. He sets up 5 rules: pause any campaign with CPA > 2x target after 3 days, increase budget by 15% if ROAS > 3x for 7 days (capped at 30% daily), pause any ad spending over $50 with 0 conversions, relaunch top performers that were paused by mistake, and notify on any account status change. The system checks every 15 minutes. Omar gets a Telegram digest every morning with what happened overnight. He reviews, adjusts, and moves on.
What changes in practice
Checking campaigns every 2 hours
Set manual alerts in Ads Manager that go to email. Log in at midnight to pause a campaign burning budget. Discover a CPA problem on Friday that started Monday and wasted three days of spend.
Rules run 24/7. You get pinged.
Automation rules evaluate every sync cycle. When CPA crosses your threshold, the ad set pauses automatically and Telegram notifies you immediately, with the exact metric that triggered it. No manual checks required.
Cross-platform
rules that compare one platform against another and move budget toward whatever performs