Catalog connected. DPA campaigns launched.
Connect your Shopify, WooCommerce, or custom product feed once. Wevion's DPA campaign launcher generates dynamic creative variations per product, attaches the right product set targeting per campaign, and ships InitiateCheckout + AddPaymentInfo + Purchase events to Meta automatically. The whole catalog-to-DPA pipeline that used to live in 3 tools, in one launcher flow.
Connect once. DPA launcher does the rest.
Wire your product feed via Shopify connector, WooCommerce, Google Merchant Center, or custom CSV/XML URL. Wevion validates the feed against Meta's catalog spec, surfaces formatting issues before they break campaigns, and attaches product sets to your DPA campaigns automatically. The launcher builds campaign structure, adset breakdown, and product targeting in one flow — no separate Catalog Manager dance.
Dynamic creative, generated per product.
Wevion auto-generates creative variations per product in the catalog: text-on-image overlays with the product name + price, video pulls from product imagery, headline variations from product metadata. The dynamic creative engine respects your brand guidelines (color palette, typography) and the per-product overrides you define. New SKUs added to the catalog get fresh creative variants on the next launcher run.
Full-funnel event tracking, on by default.
ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase — every standard Meta DPA event fires from your storefront to Meta with full product metadata (product_id, value, currency, content_category). Events are forwarded server-side as well as browser-side, so signal lost to iOS 14.5+ restrictions is recovered. The result: DPA optimization works because Meta sees every step of the funnel, not just the lossy pixel signal.
Key advantages
Native feed connectors
Shopify, WooCommerce, Google Merchant Center, custom CSV/XML — connect once, feed validates against Meta's spec, product sets attach automatically.
Dynamic creative per SKU
Auto-generated text overlays, video stitches, and headline variations per product. Brand guidelines respected. New SKUs get fresh creative on next launcher run.
Full-funnel events, server-side
ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase — all fire to Meta with product metadata, server-side as well as browser-side. iOS 14.5+ signal loss recovered.
Catalog-to-DPA in one flow
Feed validation, product set creation, creative generation, campaign launch, event tracking — one launcher flow replaces 3 separate tools and 2 days of setup.
How Hiroshi scales DPA on a 5,000-SKU catalog
Hiroshi runs paid at a multi-brand DTC retailer. The catalog has 5,000 SKUs across 12 product categories. Pre-Wevion, launching DPA meant: validate the feed in Meta Catalog Manager, build the product sets manually per category, design 12 creative templates in Figma, export to Meta, build the campaign in Ads Manager, hope the events fire correctly. Days of work, days of debugging. Now he points Wevion at his Shopify feed once. The DPA launcher creates 12 category campaigns, generates dynamic creative per product within each, ships all standard DPA events server-side, and surfaces InitiateCheckout-to-Purchase funnel drop in the dashboard. Hours, not days. And new SKUs land in DPA the same week he uploads them to Shopify.
What changes in practice
3 tools, 2 days, hoping the events fire
Catalog Manager for feed validation. Figma + designer for 12 creative templates. Ads Manager for product set creation and DPA campaign build. GTM or Stape for event tracking. Each new product category = repeat the whole dance. 2 days minimum from 'new catalog' to 'DPA live'.
One flow. Hours not days. New SKUs auto-onboard.
Point Wevion at your Shopify feed. DPA launcher validates the feed, generates dynamic creative per product, builds category campaigns, attaches product sets, ships server-side events. Hours, not days. New SKUs uploaded to Shopify get fresh DPA variants on the next launcher run.
Catalog → DPA
in one launcher flow — feed validation, product sets, dynamic creative, events