B2B & SaaS Lead-Gen

Pipeline, not just leads. Cost-per-qualified-lead on one screen.

Run lead-gen across Meta, Google, TikTok, Taboola, Snapchat, and Outbrain and compare them on the metric that matters: not raw CPL, but the cost of a lead that actually qualifies. Wevion ties ad spend to lead quality so the channel that closes wins the budget.

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The Challenge

Cheap leads are not the same as good leads

Every platform measures CPL its own way, and none of them tells you what sales does next.

Six platforms, six different CPLs, zero quality signal

Each ad manager reports its own cost-per-lead its own way, and not one of them knows whether those leads ever qualify. You compare numbers that were never measuring the same thing.

Cheap-CPL channels flood the funnel with junk

The channel that looks cheapest often fills your pipeline with leads sales quietly bins. You reward it with more budget while it buries your team in calls that go nowhere.

Lead cost and lead quality live in two different tools

Spend sits in the ad manager while the truth about which leads close sits in the CRM. Two disconnected stories mean you optimize on the half you can see, not the half that pays.

The Solution

Buy pipeline, not lead volume

Unify lead cost across six platforms, compare on cost-per-qualified-lead instead of vanity CPL, and let cross-platform rules throttle the channel feeding junk, so every euro chases the lead that actually converts.

Lead cost unified across six platforms

See spend and lead cost from Meta, Google, TikTok, Taboola, Snapchat, and Outbrain in one cross-channel view, instead of stitching six exports into a spreadsheet that is stale by morning.

Cost-per-qualified-lead, not vanity CPL

Judge channels on the cost of a lead that qualifies, not the cheapest raw CPL. The number you optimize on finally matches the pipeline your sales team actually works.

Cross-platform rules throttle the junk channel

Set one rule that watches lead quality across channels and pauses or throttles the source flooding the funnel, so a cheap-but-empty channel stops getting rewarded for the wrong metric.

Bulk launch the same lead-gen play everywhere

Template a proven lead-gen campaign and roll it out across all six platforms at once, then compare like for like instead of rebuilding it channel by channel.

What changes when CPL means quality

Spot the empty channel

find the source that looks cheap but never closes

Defend on pipeline

argue budget on qualified leads, not lead volume

One quality view

a single lead-quality conversation across six platforms

Faster reallocation

shift spend toward the channel that actually converts

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