Ecommerce Profit Tracking

Spend against profit, not revenue. Know your true ROAS to the cent.

Wevion pulls your Shopify and WooCommerce order data into a profit view, subtracts COGS and fees, and converts every order at the FX rate from the day it happened, so the ROAS on your dashboard finally matches the number in your P&L.

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The Challenge

Your dashboard says one thing, your bank says another

Revenue ROAS hides the costs that decide whether a campaign actually makes money.

Platform ROAS ignores what an order really costs

The ad manager shows a glowing return, but it counts gross revenue. Once COGS, shipping, and transaction fees come out, a campaign that looked like a winner can be quietly losing money.

Multi-currency stores convert at the wrong rate

Historical orders get re-valued at today's exchange rate, so your past ROAS shifts every time FX moves. You can never trust a cross-currency comparison or reconcile it back to the books.

Profit and decisions live in two different places

The real margin sits in a spreadsheet the finance person owns, while budget decisions happen in the ad manager. Two sources of truth means the buyer and the founder are never looking at the same number.

The Solution

One profit number, fed straight from your store

Connect Shopify and WooCommerce, and Wevion computes true ROAS on net profit with COGS and fees subtracted and FX fixed at the day of each transaction. Every campaign and product is judged on margin, in one view the whole team trusts.

True ROAS on net profit

Revenue minus COGS minus fees, per campaign and product. You see the return that actually lands in the bank, not the gross number that flatters every ad set.

FX at day-of-transaction

Every order is valued at the exchange rate from the day it happened, so historical ROAS stops drifting and multi-currency stores finally reconcile to the books.

Shopify & WooCommerce order sync

Order data flows from your store into the profit view, so margin, fees, and costs reach your ad decisions without a manual export or a spreadsheet in the middle.

Profit-aware analytics

Break profitability down by campaign and product, and spot the SKUs and ad sets that earn versus the ones that only look good on revenue.

What changes when ROAS means profit

Catch the fake winners

spot revenue-positive, profit-negative campaigns

Reconciled across currencies

historical ROAS that finally ties out

One number to trust

the same margin for buyer and founder

Reallocate to margin

shift spend toward the SKUs that earn

Why Your Multi-Currency ROAS Never Adds Up Across Markets

When clients and markets bill in different currencies, your blended ROAS stops being a number and becomes an argument. Spend in dollars, euros and pounds refuses to sum, FX timing quietly shifts last month's "final" figures, and the number your finance team trusts never matches the one your ad dashboards show. This is why multi-currency reconciliation breaks — and what actually fixes it.

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Why Your ROAS Doesn't Match Your Profit (And What to Do About It)

Your ad platform says 4× ROAS. Your accountant says 1.5×. Both are right, and the gap between them is quietly steering your budget toward the wrong winners. This is why platform-reported ROAS drifts from real profit, what that costs, and how to optimize to a number you can actually trust.