创始人的 思考。
关于广告的未来、AI、隐私、衡量，以及效果营销中人的那一面的长文。
当机器向机器采购
一个万亿级的问题，广告行业没人想回答
Up to $5 trillion in commerce will be negotiated between AI agents by 2030. Not AI that helps humans shop. AI that shops. Your ad? The agent will never see it.
广告业遇到过的最好的事
信号丢失不是在杀死这个行业，是在把它从自己手里救出来。
Over half of internet users are already untraceable. The biggest cookie replacement project failed after 6 years. Contextual targeting performs within 5-8% of behavioral. What if privacy was the cure ...
素材就是新的定向
广告本身成了算法的指南针。我们以为自己懂的那套投放逻辑，整个反了过来。
When third-party data collapsed, algorithms turned inward. They now read the ad to decide who sees it. Creative diversity is your targeting strategy. And a single strategist with AI will produce what ...
万亿级的衡量谎言
你的仪表盘说你在赢，你的损益表说不是。两个里有一个在撒谎。
For every $1,000 in digital ads, only $439 reaches a consumer. $63 billion wasted on invalid traffic annually. Only 30% of "viewable" ads are actually looked at. The measurement reckoning is here.
最后的护城河是人
在一个拼命自动化的行业里，亲身经历才是终极的竞争优势
Sixty-five percent of marketers are overwhelmed. Permanently. 32,000 agency jobs will be automated by 2030. Yet the skills AI can't replicate face the biggest shortage. The most human skill turns out ...