Reflexiones del fundador.
Ensayos extensos sobre el futuro de la publicidad, IA, privacidad, medición y el lado humano del performance marketing.
When Machines Buy From Machines
The trillion-dollar question nobody in advertising wants to answer
Up to $5 trillion in commerce will be negotiated between AI agents by 2030. Not AI that helps humans shop. AI that shops. Your ad? The agent will never see it.
The Best Thing That Ever Happened to Advertising
Signal loss isn't killing our industry. It's saving it from itself.
Over half of internet users are already untraceable. The biggest cookie replacement project failed after 6 years. Contextual targeting performs within 5-8% of behavioral. What if privacy was the cure ...
Creative Is the New Targeting
The ad itself became the algorithm's compass. Everything we thought we knew about media buying just inverted.
When third-party data collapsed, algorithms turned inward. They now read the ad to decide who sees it. Creative diversity is your targeting strategy. And a single strategist with AI will produce what ...
The Trillion-Dollar Measurement Lie
Your dashboard says you're winning. Your P&L says otherwise. One of them is lying.
For every $1,000 in digital ads, only $439 reaches a consumer. $63 billion wasted on invalid traffic annually. Only 30% of "viewable" ads are actually looked at. The measurement reckoning is here.
The Last Moat Is Human
Lived experience is the ultimate competitive advantage in an industry racing to automate everything
Sixty-five percent of marketers are overwhelmed. Permanently. 32,000 agency jobs will be automated by 2030. Yet the skills AI can't replicate face the biggest shortage. The most human skill turns out ...