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Improvado is an enterprise marketing-data platform: it pulls from 500+ sources, normalizes and governs the data, and feeds reporting and BI, with an AI layer that lets teams query in plain English. Wevion runs across six live platforms: Meta, Google, TikTok, Taboola, Snapchat and Outbrain, with bulk launching from a spreadsheet grid, a rule engine that keeps the human in control, and Wavo AI insights, built for DTC brands, dropshippers and the agencies that serve them. These tools mostly do different jobs: Improvado describes and governs your data, Wevion launches and manages your campaigns across all six platforms.

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Why teams switch from Improvado

Built to launch, not just to aggregate

Improvado's core is data aggregation, normalization and governance across hundreds of sources, feeding BI and reporting. Wevion is built around running campaigns across Meta, Google, TikTok, Taboola, Snapchat and Outbrain: bulk creative launching, ad-set structures, and the rule-driven workflows DTC and dropshipping teams actually use day to day.

Bulk launch made for media buyers

Wevion's Bulk Campaign Launcher builds and edits many campaigns from a spreadsheet-style grid across all six platforms, with a rule engine that pauses underperformers, scales budgets, and sends Telegram alerts across 20+ conditions, the human stays in control. Improvado centers on the data pipeline and analytics, not high-volume campaign launching.

Flat, transparent pricing with a 14-day free trial

Improvado uses outcome-based, enterprise pricing that scales with data volume, connector count and governance needs, typically a custom quote. Wevion charges flat, predictable rates from €99/mo, with a 14-day free trial on every plan, clear from the first day rather than tailored per data stack.

Feature comparison

See how Wevion stacks up against Improvado feature by feature.

FeatureWevionImprovado
Can it launch & manage campaigns?

Improvado is primarily a data-aggregation and analytics platform, not a campaign-execution tool. Its newer AI layer can take some governed, reversible actions (launch, pause, budget/bid adjustments) but campaign management is not its core. Wevion launches and manages campaigns natively across six platforms: Meta, Google, TikTok, Taboola, Snapchat and Outbrain, through each official API, with a bulk launcher built for high-volume DTC and dropshipping workflows.

Cross-platform bulk launching

Wevion's spreadsheet-style Bulk Campaign Launcher launches many campaigns and ad sets at once across Meta, Google, TikTok, Taboola, Snapchat and Outbrain. Improvado does not offer ad bulk launching; it ingests and reports on the data those campaigns produce.

Marketing data aggregation (500+ sources)

Improvado's core strength: extracting, transforming and loading marketing data from 500+ sources into BI and warehouses. Wevion focuses on launching and managing campaigns across six platforms and reporting on them, not enterprise-wide data pipelines.

Data normalization & governance

Improvado normalizes thousands of dimensions and metrics with multi-brand and multi-geo governance. Wevion provides cross-channel campaign reporting across its six platforms rather than enterprise data governance.

Automation & Rules

Wevion's rule engine runs 20+ conditions: pause and alert on campaigns across all six platforms, and scale budgets on five of them, with the human in control. Improvado automates the data pipeline (extraction, transformation, alerting on data) more than in-platform campaign rules.

AI assistant

Both offer AI. Improvado lets teams query marketing data in plain English and surfaces insights. Wevion's Wavo, the AI copilot surfaces campaign insights and recommendations across all six platforms while keeping humans in control of what ships.

Telegram notifications

Wevion pushes alerts to Telegram tied to rule triggers; Improvado delivers data alerts and reports through its own channels and integrations.

Reporting dashboards

Improvado feeds customizable reporting and BI destinations. Wevion provides cross-channel campaign reporting across all six platforms and syncs ad data roughly every 15 minutes.

Client-ready PDF reports

Improvado typically delivers reporting through BI tools and dashboards. Wevion exports client-ready PDF reports with custom branding fields for agency use.

Multi-account management (100+)

Both handle scale. Improvado is built for large enterprises consolidating data across many accounts and brands. Wevion manages 100+ ad accounts across six platforms from one dashboard for launching and managing campaigns.

Team Management (roles & permissions)

Both offer governed access. Improvado has enterprise governance and access controls. Wevion has a multi-level role hierarchy with granular permissions and impersonation built for agencies.

Impersonation

Wevion admins can operate as any team member without sharing credentials.

Multi-currency & exchange rate

Both handle currency. Improvado normalizes multi-currency data across sources for reporting. Wevion auto-syncs exchange rates for international media buyers managing live spend across six platforms.

Multi-platform ads management

Improvado ingests and reports across 500+ sources but does not manage multi-platform campaigns. Wevion runs six platforms live today (Meta, Google, TikTok, Taboola, Snapchat and Outbrain) with cross-platform rules and unified cross-channel reporting on top.

Conversion tracking (postback / CAPI)

Wevion includes server-to-server postback tracking in all plans. Improvado ingests conversion and platform data for unified analytics rather than firing tracking itself.

Free tier / trial

Improvado is enterprise, quote-based with no permanent free tier. Wevion offers a 14-day free trial on every plan.

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Pricing comparison

Pricing last verified: 2026-06-14. Check improvado.io for the latest.

Wevion

Starter€99/mo

€99/mo (€79/mo billed annually)

  • 5 ad accounts in total
  • 5 seats
  • Bulk launcher up to 200 rows
  • All three Wavo modes
  • 12 months of data history
Pro€499/mo

€499/mo (€399/mo billed annually)

  • 25 ad accounts in total
  • 10 seats, 4 workspaces
  • Bulk launcher up to 1,000 rows
  • All three Wavo modes
  • 24 months of data history
Plus€1,499/mo

€1,499/mo (€1,199/mo billed annually)

  • 50 ad accounts in total
  • 30 seats, 10 workspaces
  • No cap on bulk launch rows
  • White-label PDF reports with your logo
  • Unlimited data history
EnterpriseCustom

For holdings, networks and multi-client agencies

  • Custom seats and workspaces
  • SSO (SAML/OIDC)
  • White-label PDF reports with your logo
  • Dedicated API and custom integrations
  • Dedicated account manager

Improvado

Outcome-basedCustom (reported)

Enterprise data pipeline & analytics

  • Scales with data volume
  • Scales with connector count
  • Transformation & governance complexity
  • Multi-brand / multi-geo options
  • Tailored per data stack
EnterpriseCustom

Large marketing & sales data teams

  • 500+ data sources
  • Enterprise governance
  • BI & warehouse destinations
  • AI plain-English querying
  • Dedicated support

Improvado uses outcome-based, enterprise pricing that scales with data volume, connector count and governance complexity, typically delivered as a custom quote with no permanent free tier. Wevion offers flat, predictable pricing from €99/mo, with a 14-day free trial on every plan. Verify current Improvado pricing directly with their team.

Where Improvado excels

  • Enterprise data aggregation: Improvado's 500+ connectors, thousands of normalized dimensions and BI/warehouse destinations make it a strong backbone for large marketing-data operations. If your problem is consolidating data across many platforms and brands, Improvado is built for it.
  • Data governance and normalization: multi-brand, multi-geo governance and standardized metrics are exactly what large organizations need to trust their numbers across teams.
  • Plain-English analytics: querying marketing data in natural language and getting instant insights is a genuine strength for analysts and marketing leaders.

3 reasons to choose Wevion over Improvado

You need to launch campaigns, not just analyze data

Improvado is built to aggregate, normalize and govern marketing data. Wevion is built to run paid ads across Meta, Google, TikTok, Taboola, Snapchat and Outbrain: bulk launching, ad-set structures, and creative workflows for DTC brands, dropshippers, and the agencies that run them.

Bulk launch built for media buyers

Wevion's spreadsheet-style launcher builds and edits many campaigns at once across all six platforms, with a rule engine that pauses, scales and alerts across 20+ conditions, the human stays in control. Improvado centers on the data pipeline feeding your BI.

Flat pricing instead of a custom enterprise quote

Improvado's outcome-based pricing scales with data volume and connectors and is quoted per stack. Wevion offers flat, predictable pricing from €99/mo with a 14-day free trial, so DTC and agency teams know the cost from day one.

Wevion vs Improvado: FAQ

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Ready to launch and manage campaigns across six platforms, not just report on them?

Try Wevion free for 14 days on the Pro plan. No card to start: we ask for one on day 7, and billing starts on day 14 only if you add it.

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