Funnel.io is a marketing data hub that pulls advertising and analytics data from 600+ sources into one normalized layer, then exports it to Looker Studio, Power BI, BigQuery or Snowflake. Wevion is where you act on that data: launching campaigns in bulk, automating with a rule engine, and getting AI insights from Wavo while you stay in control. They solve different problems, and many teams use both.
Why use Wevion with Funnel.io
What each tool does
See how Wevion stacks up against Funnel.io feature by feature.
This is the core divide. Wevion launches and manages campaigns directly via official APIs across Meta, Google, TikTok, Taboola, Snapchat and Outbrain. Funnel.io is a read-only data pipeline. It aggregates and routes marketing data but cannot create, edit, or manage ad campaigns.
Funnel.io's core strength. It unifies 600+ advertising, analytics and CRM sources into one normalized layer. Wevion focuses on the ad-account layer it manages.
Funnel.io exports to Looker Studio, Tableau, Power BI, BigQuery, Snowflake and Redshift. Wevion is an operational ad-management platform, not a data-warehouse pipe.
Funnel.io offers no-code transformations and currency normalization across sources. Wevion auto-syncs exchange rates for the accounts it manages.
Wevion launches campaigns in bulk from a spreadsheet-style grid; Funnel.io has no campaign creation capability.
Wevion's Wavo, the AI copilot surfaces campaign insights and recommendations while keeping humans in control. Funnel.io focuses on data collection and routing, not an in-app advertising copilot.
Wevion has a dedicated rule engine with 20+ conditions that pauses, scales, and alerts. Funnel.io automates data refresh and delivery but has no rule engine that acts on campaigns.
Funnel.io can push conversion data back to destinations such as Meta and Google Conversions APIs. Wevion includes server-to-server postback tracking in all plans, but its focus is launching and managing the campaigns themselves.
Wevion pushes alerts to Telegram tied to rule triggers; Funnel.io delivers scheduled data, not action alerts.
Funnel offers Funnel Dashboards plus export to external BI. Wevion provides campaign-level reporting and syncs ad data roughly every 15 minutes.
Funnel.io offers optional advanced measurement add-ons (marketing mix modeling, attribution, incrementality). Wevion includes operational postback tracking rather than modeled measurement.
Wevion manages 100+ ad accounts from one dashboard; Funnel.io consolidates many sources for reporting, not management.
Wevion has a multi-level role hierarchy with granular permissions and impersonation for agencies; Funnel.io provides workspace and user access for reporting.
Wevion admins can operate as any team member without sharing credentials.
Both handle currency; Funnel.io normalizes currency in the data layer, Wevion auto-syncs exchange rates for international media buyers.
Funnel.io reports across platforms but does not manage ads; Wevion manages campaigns natively across six ad platforms: Meta, Google, TikTok, Taboola, Snapchat and Outbrain.
Wevion offers a 14-day free trial on every plan; Funnel.io closed its free plan to new users and starts around $400/mo.
Pricing comparison
Pricing last verified: 2026-06-14. Check funnel.io for the latest.
Wevion
€99/mo (€79/mo billed annually)
- 5 ad accounts in total
- 5 seats
- Bulk launcher up to 200 rows
- All three Wavo modes
- 12 months of data history
€499/mo (€399/mo billed annually)
- 25 ad accounts in total
- 10 seats, 4 workspaces
- Bulk launcher up to 1,000 rows
- All three Wavo modes
- 24 months of data history
€1,499/mo (€1,199/mo billed annually)
- 50 ad accounts in total
- 30 seats, 10 workspaces
- No cap on bulk launch rows
- White-label PDF reports with your logo
- Unlimited data history
For holdings, networks and multi-client agencies
- Custom seats and workspaces
- SSO (SAML/OIDC)
- White-label PDF reports with your logo
- Dedicated API and custom integrations
- Dedicated account manager
Funnel.io
Entry tier (no free plan for new users)
- Flexpoint-based usage model
- ~120 connectors
- No-code data modeling
- Funnel Dashboards
- Export to Looker Studio & more
For scaling data teams
- All Starter features
- ~580 connectors
- Warehouse exports (BigQuery, Snowflake)
- Higher data volumes
- Priority support
Large organizations & high data volume
- All Business features
- 590+ connectors
- Advanced measurement add-ons
- Custom onboarding
- Dedicated support
Funnel.io uses a flexpoint consumption model rather than flat tiers: cost scales with the connectors, data volume and destinations you use. Since early 2026 the Starter plan starts around $400/mo with no free plan for new users, and Business and Enterprise contracts commonly run from $1,000 to $5,000+/mo. Wevion offers flat, predictable pricing with a 14-day free trial, independent of data volume. Verify current Funnel.io pricing with their sales team.
What Funnel.io does best
- Marketing data aggregation is best-in-class: Funnel.io unifies 600+ advertising, analytics and CRM sources into one clean, normalized layer, removing manual exports and inconsistent currency. If a reliable single pipeline into your BI stack is the priority, Funnel.io is a strong choice.
- Warehouse and BI exports: Funnel.io ships data to Looker Studio, Tableau, Power BI, BigQuery, Snowflake and Redshift, so analysts can model performance in the tools they already use.
- Optional advanced measurement: add-ons for marketing mix modeling, attribution and incrementality let larger teams move beyond last-click into modeled measurement.
3 reasons to use Wevion + Funnel.io together
Wevion vs Funnel.io: FAQ
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