Skip to content

Bïrch (formerly Revealbot, rebranded October 2024) is a cross-platform automation tool: rules that pause ads, adjust bids and scale budgets across Meta, Google, TikTok and Snapchat, priced by your monthly ad spend. Wevion runs across six ad platforms: Meta, Google, TikTok, Taboola, Snapchat and Outbrain: bulk launching from a spreadsheet grid, a rule engine that keeps the human in control, Wavo AI insights, and flat pricing with a 14-day free trial. Both automate; they price and focus very differently.

Start free trialSee Pricing

Why teams switch from Bïrch (ex-Revealbot)

Flat pricing, not metered by your ad spend

Bïrch's plans are tied to monthly ad spend, with reported tiers climbing as you spend more and overage charges if you exceed your band, so the better your campaigns scale, the more you pay. Wevion charges flat, predictable rates from €99/mo, independent of how much you spend.

Rules are included from the start

Bïrch's reported entry plan does not include automation rules; you step up to a higher tier to unlock them. Wevion's rule engine (pause underperformers, scale budgets, send Telegram alerts across 20+ conditions, human in control) is part of the platform, not a paywalled add-on band.

Six-platform bulk launch and creative workflows

Wevion is built around six ad platforms (Meta, Google, TikTok, Taboola, Snapchat and Outbrain) with a spreadsheet-style Bulk Campaign Launcher, ad-set structures, and creative workflows for DTC brands and dropshippers. Bïrch's strength is cross-platform rule automation rather than bulk campaign creation.

Feature comparison

See how Wevion stacks up against Bïrch (ex-Revealbot) feature by feature.

FeatureWevionBïrch (ex-Revealbot)
Can it launch & manage campaigns?

Both can. Bïrch automates and manages campaigns across Meta, Google, TikTok and Snapchat with rules and bulk actions. Wevion launches and manages campaigns natively through official APIs across Meta, Google, TikTok, Taboola, Snapchat and Outbrain, with a bulk launcher built for high-volume DTC and dropshipping workflows.

Native bulk launching (6 platforms)

Wevion's spreadsheet-style Bulk Campaign Launcher is built specifically for launching many campaigns and ad sets at once across Meta, Google, TikTok, Taboola, Snapchat and Outbrain. Bïrch supports bulk actions and ad creation, with its standout depth in cross-platform rule automation.

Automation & Rules

Both have strong rule engines. Bïrch is well known for its automation rules across Meta, Google, TikTok and Snapchat. Wevion's rule engine runs 20+ conditions to pause, scale, and alert, with the human in control, and rules are included, not a separate paid band.

Cross-platform automation (Google/TikTok/Snapchat)

Bïrch automates across four channels: Meta, Google, TikTok and Snapchat. Wevion launches, manages and automates across six: Meta, Google, TikTok, Taboola, Snapchat and Outbrain — adding Taboola and Outbrain on top of Bïrch's set.

AI assistant

Wevion's Wavo, the AI copilot surfaces campaign insights and recommendations across all six platforms while keeping humans in control. Bïrch has added AI-assisted automation features on top of its rules engine.

Telegram notifications

Wevion pushes alerts to Telegram tied to rule triggers. Bïrch supports Slack and other alert channels for its automation.

Reporting dashboards

Both offer reporting. Wevion provides campaign-level reporting and syncs ad data roughly every 15 minutes.

Client-ready PDF reports

Wevion exports client-ready PDF reports with custom branding fields for agency use; Bïrch focuses its surface on automation and monitoring.

Multi-account management (100+)

Both manage many accounts. Wevion manages 100+ ad accounts across all six platforms from one dashboard.

Team Management (roles & permissions)

Wevion has a multi-level role hierarchy with granular permissions and impersonation built for agencies; Bïrch provides team access for managing automations.

Impersonation

Wevion admins can operate as any team member without sharing credentials.

Multi-currency & exchange rate

Wevion auto-syncs exchange rates for international media buyers; Bïrch reports spend in connected account currencies.

Conversion tracking (S2S postback)

Wevion includes server-to-server postback tracking in all plans. Bïrch works with platform conversion signals for its automation rules.

Free tier / trial

Bïrch offers a trial but no permanent free tier, and its lowest plan excludes automation rules. Wevion offers a 14-day free trial on every plan, with rules included.

Full supportPartialComing soonNot available

Pricing comparison

Pricing last verified: 2026-08-29. Check bir.ch for the latest.

Wevion

Starter€99/mo

€99/mo (€79/mo billed annually)

  • 5 ad accounts in total
  • 5 seats
  • Bulk launcher up to 200 rows
  • All three Wavo modes
  • 12 months of data history
Pro€499/mo

€499/mo (€399/mo billed annually)

  • 25 ad accounts in total
  • 10 seats, 4 workspaces
  • Bulk launcher up to 1,000 rows
  • All three Wavo modes
  • 24 months of data history
Plus€1,499/mo

€1,499/mo (€1,199/mo billed annually)

  • 50 ad accounts in total
  • 30 seats, 10 workspaces
  • No cap on bulk launch rows
  • White-label PDF reports with your logo
  • Unlimited data history
EnterpriseCustom

For holdings, networks and multi-client agencies

  • Custom seats and workspaces
  • SSO (SAML/OIDC)
  • White-label PDF reports with your logo
  • Dedicated API and custom integrations
  • Dedicated account manager

Bïrch (ex-Revealbot)

EssentialRead it at your own spend level

Entry plan: no automation rules

  • Up to ~$10K monthly ad spend
  • Monitoring & basic features
  • Automation rules not included
  • Overages above spend band
  • Cross-platform support
ProRead it at your own spend level

Adds automation rules

  • Automation rules included
  • Meta, Google, TikTok, Snapchat
  • Bulk actions
  • Spend-tiered pricing
  • Overages above band
Higher spend tiersCustom — “Let's chat”

Pricing scales with ad spend

  • Tier rises with monthly spend
  • Overages if you exceed the band
  • All Pro features
  • Cross-platform automation
  • Custom for very high spend

Bïrch (ex-Revealbot) is priced by monthly ad spend: reported tiers start around $49/mo (Essential, no automation rules) and $99/mo (Pro, rules included) for up to ~$10K spend, rising to ~$179/mo ($10K–$100K) and ~$299/mo ($100K–$500K), with overages if you exceed your band. Wevion charges flat, predictable pricing from €99/mo with a 14-day free trial: independent of your ad spend, with automation rules included. Verify current Bïrch pricing on their official page.

Where Bïrch (ex-Revealbot) excels

  • Cross-platform automation rules: Bïrch (ex-Revealbot) is a long-established, well-regarded automation engine spanning Meta, Google, TikTok and Snapchat. If you need one rules layer across several ad platforms today, Bïrch is a strong choice.
  • Mature rule library: years of refinement mean flexible conditions for pausing, bidding and budget scaling across channels.
  • Monitoring and alerting: 24/7 account monitoring with rule-triggered actions and alerts suits media buyers who want hands-off guardrails across platforms.

3 reasons to choose Wevion over Bïrch (ex-Revealbot)

You want pricing that doesn't grow with your spend

Bïrch's tiers climb with monthly ad spend and add overages. Wevion charges flat rates from €99/mo, so scaling your winners doesn't inflate your software bill.

You want rules included, not paywalled

Bïrch's entry plan excludes automation rules. Wevion's rule engine (pause, scale, alert across 20+ conditions with the human in control) is part of the platform from the start.

You run DTC and dropshipping workflows across many channels

Wevion covers six ad platforms (Meta, Google, TikTok, Taboola, Snapchat and Outbrain) with a spreadsheet-style bulk launcher, ad-set structures, and creative workflows built for DTC brands, dropshippers and their agencies. Bïrch's strength is cross-platform rule automation across four channels.

Wevion vs Bïrch (ex-Revealbot): FAQ

Related Articles

Tools & Platforms9 min read

Wevion vs Revealbot: Automation Features Compared

March 7, 2026

Read article
Tools & Platforms8 min read

Best Revealbot Alternatives in 2026 (For Agencies and Power Users)

March 18, 2026

Read article
Tools & Platforms10 min read

Moving Off Revealbot: One Cross-Platform Rule Engine, Not Four

June 21, 2026

Read article

Compare with other tools

All comparisons

Ready for flat pricing and rules that don't meter your spend?

Try Wevion free for 14 days on the Pro plan. No card to start: we ask for one on day 7, and billing starts on day 14 only if you add it.

Start free trialSee Pricing