Wevion vs Bïrch: Spend-Metered Rules or Flat Meta-Native Operator?
Bïrch (formerly Revealbot, rebranded October 2024) is a cross-platform automation tool — rules that pause ads, adjust bids and scale budgets across Meta, Google, TikTok and Snapchat, priced by your monthly ad spend. Wevion is Meta-native: bulk launching from a spreadsheet grid, a rule engine that keeps the human in control, Wavo AI insights, and flat pricing with a permanent free tier. Both automate; they price and focus very differently.
Why teams switch from Bïrch (ex-Revealbot)
Flat pricing, not metered by your ad spend
Bïrch's plans are tied to monthly ad spend, with reported tiers climbing as you spend more and overage charges if you exceed your band — so the better your campaigns scale, the more you pay. Wevion charges flat, predictable rates from a permanent free tier, independent of how much you spend.
Rules are included from the start
Bïrch's reported entry plan does not include automation rules; you step up to a higher tier to unlock them. Wevion's rule engine — pause underperformers, scale budgets, send Telegram alerts across 20+ conditions, human in control — is part of the platform, not a paywalled add-on band.
Meta-native bulk launch and creative workflows
Wevion is built around Meta: a spreadsheet-style Bulk Campaign Launcher, ad-set structures, and creative workflows for DTC brands and dropshippers. Bïrch's strength is cross-platform rule automation rather than Meta-first bulk creation.
Feature comparison
See how Wevion stacks up against Bïrch (ex-Revealbot) feature by feature.
Both can. Bïrch automates and manages campaigns across Meta, Google, TikTok and Snapchat with rules and bulk actions. Wevion launches and manages Meta campaigns natively through the official Marketing API, with a bulk launcher built for high-volume DTC and dropshipping workflows.
Wevion's spreadsheet-style Bulk Campaign Launcher is built specifically for launching many Meta campaigns and ad sets at once. Bïrch supports bulk actions and ad creation, with its standout depth in cross-platform rule automation.
Both have strong rule engines. Bïrch is well known for its automation rules across Meta, Google, TikTok and Snapchat. Wevion's rule engine runs 20+ conditions to pause, scale, and alert, with the human in control — and rules are included, not a separate paid band.
Bïrch automates across Meta, Google, TikTok and Snapchat today. Wevion is Meta-native, with TikTok and Google management on the roadmap.
Wevion's Wavo Copilot surfaces Meta campaign insights and recommendations while keeping humans in control. Bïrch has added AI-assisted automation features on top of its rules engine.
Wevion pushes alerts to Telegram tied to rule triggers. Bïrch supports Slack and other alert channels for its automation.
Both offer reporting. Wevion provides campaign-level reporting and syncs ad data roughly every 15 minutes.
Wevion exports client-ready PDF reports with custom branding fields for agency use; Bïrch focuses its surface on automation and monitoring.
Both manage many accounts. Wevion manages 100+ Meta ad accounts from one dashboard.
Wevion has a multi-level role hierarchy with granular permissions and impersonation built for agencies; Bïrch provides team access for managing automations.
Wevion admins can operate as any team member without sharing credentials.
Wevion auto-syncs exchange rates for international media buyers; Bïrch reports spend in connected account currencies.
Wevion includes server-to-server postback tracking in all plans. Bïrch works with platform conversion signals for its automation rules.
Bïrch offers a trial but no permanent free tier, and its lowest plan excludes automation rules. Wevion offers a permanent free tier plus a 14-day trial on paid plans, with rules included.
Pricing comparison
Pricing last verified: 2026-06-14. Check bir.ch for the latest.
Wevion
Try the full product, free forever
- 1 account per platform
- 1 seat, 1 workspace
- All campaign launch tools
- Wavo, the AI copilot
- 14 days of data history
€79/mo billed annually
- 5 accounts per platform
- 3 seats
- Bulk launcher up to 50 rows
- Wavo Fast + Smart mode
- 30 days of data history
€399/mo billed annually
- 25 accounts per platform
- 10 seats, 3 workspaces
- Bulk launcher up to 200 rows
- All three Wavo modes
- Unlimited data history
€1.199/mo billed annually
- Unlimited connected accounts
- 50 seats, 10 workspaces
- Bulk launcher up to 1.000 rows
- Creative analytics with auto-action
- Impersonation + priority support
For holdings, networks and multi-client agencies
- Unlimited workspaces and seats
- SSO (SAML/OIDC)
- White-label with your own CNAME
- Dedicated API and custom integrations
- Dedicated account manager
Bïrch (ex-Revealbot)
Entry plan — no automation rules
- Up to ~$10K monthly ad spend
- Monitoring & basic features
- Automation rules not included
- Overages above spend band
- Cross-platform support
Adds automation rules
- Automation rules included
- Meta, Google, TikTok, Snapchat
- Bulk actions
- Spend-tiered pricing
- Overages above band
Pricing scales with ad spend
- Tier rises with monthly spend
- Overages if you exceed the band
- All Pro features
- Cross-platform automation
- Custom for very high spend
Bïrch (ex-Revealbot) is priced by monthly ad spend: reported tiers start around $49/mo (Essential, no automation rules) and $99/mo (Pro, rules included) for up to ~$10K spend, rising to ~$179/mo ($10K–$100K) and ~$299/mo ($100K–$500K), with overages if you exceed your band. Wevion charges flat, predictable pricing from a permanent free tier with a 14-day trial — independent of your ad spend, with automation rules included. Verify current Bïrch pricing on their official page.
Where Bïrch (ex-Revealbot) excels
- Cross-platform automation rules: Bïrch (ex-Revealbot) is a long-established, well-regarded automation engine spanning Meta, Google, TikTok and Snapchat. If you need one rules layer across several ad platforms today, Bïrch is a strong choice.
- Mature rule library: years of refinement mean flexible conditions for pausing, bidding and budget scaling across channels.
- Monitoring and alerting: 24/7 account monitoring with rule-triggered actions and alerts suits media buyers who want hands-off guardrails across platforms.
3 reasons to choose Wevion over Bïrch (ex-Revealbot)
You want pricing that doesn't grow with your spend
Bïrch's tiers climb with monthly ad spend and add overages. Wevion charges flat rates from a permanent free tier, so scaling your winners doesn't inflate your software bill.
You want rules included, not paywalled
Bïrch's entry plan excludes automation rules. Wevion's rule engine — pause, scale, alert across 20+ conditions with the human in control — is part of the platform from the start.
You run Meta-first DTC and dropshipping workflows
Wevion is Meta-native: a spreadsheet-style bulk launcher, ad-set structures, and creative workflows built for DTC brands, dropshippers and their agencies. Bïrch's strength is cross-platform rule automation.
Wevion vs Bïrch (ex-Revealbot): FAQ
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