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Metadata.io is an autonomous demand generation platform built for B2B marketing teams running paid campaigns across LinkedIn, Facebook, and Google. Wevion is built for media buyers and affiliates who need fast, scalable management across six platforms — Meta, Google, TikTok, Taboola, Snapchat and Outbrain. Different audiences, different strengths. Here's an honest comparison.

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团队为什么从 Metadata.io 转过来

20x cheaper entry point

Metadata.io's Spotlight plan starts at $20,000/year. Their full platform can reach $60,000/year. Wevion Starter gives you complete Meta Ads management for €99/mo, or €79/mo billed annually (under €950/yr).

Built for performance, not lead gen

Metadata.io is designed for B2B demand generation — audience building, lead enrichment, and ABM. Wevion is built for media buyers who launch and manage campaigns at scale across Meta, Google, TikTok, Taboola, Snapchat and Outbrain with bulk tools, automation rules, and instant alerts.

No minimum ad spend requirement

Metadata.io is best suited for teams spending $20K+/month on paid media. Wevion works for any ad spend level — from solopreneurs to enterprise teams managing hundreds of accounts.

功能对比

Wevion 与 Metadata.io 的逐项功能对比。

功能WevionMetadata.io
Multi-account management (100+)

Wevion is built for managing 100+ ad accounts across all six platforms; Metadata.io manages campaigns across fewer accounts

Bulk Campaign Launcher

Wevion's spreadsheet-style launcher; Metadata.io has programmatic multi-variant campaign experimentation

AI Copilot

Wevion AI Copilot for insights and chat; Metadata.io has autonomous optimization (Metadata ONE with LLM coming soon)

Automation & Rules

Both offer automation; Metadata.io focuses on audience optimization and budget reallocation

Telegram notifications

Unique to Wevion — media buyers live on Telegram

Team Management

Wevion has multi-level role hierarchy; Metadata.io has basic team access

Impersonation

Critical for agencies managing multiple media buyers

Cross-platform reports

Wevion offers unified reporting across all six platforms with ~15-min sync; Metadata.io focuses on revenue attribution for B2B

Multi-currency & exchange rate

Wevion has built-in exchange rate management; Metadata.io supports multi-currency billing

Conversion tracking / postback

Metadata.io excels at conversion tracking with CRM integration

AI recommendations

Metadata.io autonomously optimizes toward bottom-of-funnel metrics

Dashboard & Overview

Both provide dashboards; Metadata.io focuses on pipeline and revenue metrics

API access

Wevion API available by request — contact sales for access; Metadata.io has API integrations

Multi-platform ads

Wevion launches natively across Meta, Google, TikTok, Taboola, Snapchat and Outbrain; Metadata.io runs B2B campaigns on Facebook, LinkedIn and Google

Free tier / trial

Wevion offers a 14-day free trial; Metadata.io requires demo and annual contract

Catalog / DPA management

Wevion supports catalog/DPA management; Metadata.io is B2B-focused without product catalog features

Lead enrichment

Metadata.io automatically enriches leads with firmographic data — a core B2B feature

Audience building (ABM)

Metadata.io builds audiences from target account lists using patented matching technology

Self-serve onboarding

Wevion is self-serve; Metadata.io requires demo call and onboarding

Self-serve onboarding

Wevion is self-serve; Metadata.io requires demo call and onboarding

完全支持部分支持即将推出不支持

价格对比

价格最后核实时间：2026-03-16。最新信息请查看 metadata.io。

Wevion

Starter€99/mo

€99/月（按年付费 €79/月）

  • 共 5 个广告账户
  • 5 个席位
  • 批量投放最多 200 行
  • Wavo 的全部三种模式
  • 12 个月数据历史
Pro€499/mo

€499/月（按年付费 €399/月）

  • 共 25 个广告账户
  • 10 个席位，4 个工作区
  • 批量投放最多 1,000 行
  • Wavo 的全部三种模式
  • 24 个月数据历史
Plus€1,499/mo

€1,499/月（按年付费 €1,199/月）

  • 共 50 个广告账户
  • 30 个席位，10 个工作区
  • 批量投放不限行数
  • 带你自己 logo 的白标 PDF 报告
  • 无限数据历史
EnterpriseCustom

适用于集团、广告网络和多客户代理商

  • 席位与工作区按需定制
  • SSO（SAML/OIDC）
  • 带你自己 logo 的白标 PDF 报告
  • 专属 API 与定制集成
  • 专属客户经理

Metadata.io

SpotlightFrom $20,000/yr

Core platform for growing B2B companies

  • Audience targeting
  • Campaign management
  • Basic reporting
CampaignsFrom $43,200/yr

Unlimited user access to multi-channel campaigns

  • Facebook, LinkedIn, Google Ads
  • Unlimited users
  • Programmatic experimentation
Full PlatformFrom $60,000/yr

Complete Metadata platform with all modules

  • MetaMatch audience targeting
  • Web personalization
  • Full campaign automation
  • Lead enrichment

Metadata.io pricing ranges from $20,000 to $60,000+ per year, with additional setup fees possible. They're designed for B2B teams with $20K+/month in paid media budgets. Wevion's entire pricing range (€99–€1,499/mo) costs less per year than Metadata.io's cheapest plan.

Metadata.io 的强项

  • B2B audience targeting: Metadata.io's patented MetaMatch technology builds audiences from target account lists, matching company data to individual users across Facebook and LinkedIn — a capability purpose-built for B2B ABM strategies.
  • Autonomous campaign experimentation: Metadata.io automatically generates and tests hundreds of campaign variants (audience, creative, offer combinations) and shifts budget to winners — true programmatic experimentation at scale.
  • Revenue attribution for B2B: Metadata.io connects ad spend directly to pipeline and revenue through CRM integrations, showing exactly which campaigns drive qualified leads and closed deals — essential for B2B marketing teams reporting to the C-suite.

选择 Wevion 而不是 Metadata.io 的 3 个理由

You're a media buyer, not a B2B demand gen team

Metadata.io is purpose-built for B2B marketing teams running ABM campaigns with CRM-connected attribution. If you're a media buyer or affiliate managing Meta Ads for performance, Wevion's tools — bulk launcher, rule engine, Telegram alerts — are what you actually need.

No minimum ad spend to get started

Metadata.io is designed for teams spending $20K+/month on paid media. Wevion works at any scale — whether you're managing €5K or €500K in monthly ad spend across your accounts.

Start today with a free trial

Metadata.io requires a demo call, sales cycle, and annual contract starting at $20K. Wevion is self-serve — start your 14-day trial, connect your accounts across Meta, Google, TikTok, Taboola, Snapchat and Outbrain, and launch campaigns immediately.

Wevion 对比 Metadata.io：常见问题

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Multi-platform ad management built for media buyers — not B2B demand gen teams

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